With hundreds of thousands of mobile apps only compelling 47% of North American cell phone users to use them, are we missing something so obvious? I wonder what it will it take to get 100%.
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Only 47% adoption?
Posted by Brett Gardner Bonner
Comments (2)
Offhand, I’d say it’s going to take 100% iPhone saturation. One of the most compelling apps is Coupons.com. On the iPad, Grocery iQ (powered by Coupons.com) has the better full screen resolution. I use my iPhone and its’ apps all the time. The Coupons.com printable coupons which download wirelessly for direct printing to an HP printer shock and awe me every day. I will load, and use the save to card digitals, but only for stores which allow them to be used along with a paper coupon. I want it to be effortless at the POS, no adding or removing required. If the software doesn’t allow the higher value, I’m just not interested. Several stores allow both types of coupon, without me having to adjust on the fly. In full disclosure, I’m long an HP wireless printer, iPhone, iPad, iPod Touch, iMac, Mac Book Pro, and AAPL.
Thank you for the comments. I use Grocery IQ as well, and print via a supported HP printer. It is really nice to scan items in my kitchen and add them to the grocery list. One feature I use is “list sharing,” which makes family shopping more convenient and collaborative. With Grocery IQ list sharing, one family member can add items to a store’s list, and it is then shared with the rest of the family. We like to go to the grocery store and “shotgun shop” … which is individually gathering items and checking them off the list as we go.